When you think about it, an image is really just the sum of the parts, the parts being the bits that combine to give us an image. So, when working with a poor image that has high and low tones, you can crop small portions of the image and adjust the color independently of the rest of the image.
The above image was taken at night with automatic settings. The result is an obviously inferior image. Below the image color is adjusted using levels and contrast. But to achieve a better result with the marquee and billboard it is necessary to crop these areas and work on them separately.
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